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Study on the go with AudioNotes. Just download chapter reviews from Marketing Management, and listen to them on your mp3 player. Now wherever you are -- whatever you're doing -- you can study by listening to the following for each chapter of your textbook:

# Main Ideas: Your "need to know" for each chapter
# Practice Test: A test for the Main Ideas - tells you if you need to keep studying
# Review: A quick review session - use it right before your test


AudioNotes are flexible; download all the material directly to your player, or only the chapters you need. And they're efficient. Use them in your car, at the gym, walking to class, wherever. So get yours today. And get studying.

Marketing Management,

Ch 1: Defining Marketing for the 21st Century $2.99
Ch 2: Developing Marketing Strategies and Plans $2.99
Ch 3: Gathering Information and Scanning the Environment Get it free!
Ch 4: Conducting Market Research and Forecasting Demand $2.99
Ch 5: Creating Customer Value, Satisfaction, and Loyalty $2.99
Ch 6: Analyzing Consumer Markets $2.99
Ch 7: Analyzing Business Markets $2.99
Ch 8: Identifying Market Segments and Targets $2.99
Ch 9: Creating Brand Equity $2.99
Ch 10: Crafting the Brand Positioning $2.99
Ch 11: Dealing with Competition $2.99
Ch 12: Setting Product Strategy $2.99
Ch 13: Designing and Managing Services $2.99
Ch 14: Developing Pricing Strategies and Programs $2.99
Ch 15: Designing and Managing Value Networks and Channels $2.99
Ch 16: Managing Retailing, Wholesaling, and Logistics $2.99
Ch 17: Integrated Marketing Communications $2.99
Ch 18: Managing Mass Communications $2.99
Ch 19: Managing Personal Communications $2.99
Ch 20: Introducing New Market Offerings $2.99
Ch 21: Tapping into Global Markets $2.99
Ch 22: Managing a Holistic Marketing Organization $2.99